COACHING BY TEXT · NO APP TO OPEN
Your coach texts first.
Every morning: your workout and your meals, with the portions, calories, and macros spelled out. Text back any time and get a real answer in your coach's voice. Send a photo of your plate and it's logged. Every Sunday, a new plan built from what you actually did.
- $69/month, everything included
- 7-day free trial
- A 1-on-1 call with your coach every month
- Cancel any time — just text STOP
YOUR PORTAL
2,200+
coaching texts delivered to real clients
1–5
meal texts a day, at the hours you pick
< 1 min
from your question to a real answer
Sunday
a fresh week plan, built from your real week
WHAT YOU GET
Everything a great coach does between sessions, done every single day.
Your day, delivered every morning
The day's workout plus every meal — with measurements, calories, and macros on each one, so you always know what you're putting in your body. Sent at the hours you choose, or as one daily digest.
Replies all day, not office hours
Sore knee, hotel gym, hate salmon, running late. Text back and get a real answer with a swap that respects your injuries and equipment, in seconds.
Snap a photo, it's logged
A picture of your plate becomes calories and macros in your food diary. Weigh-ins get logged from a text too. Your later texts reflect what you actually ate.
A Sunday plan built from your real week
Every week opens with a recap — days logged, how protein landed against target, weight change — then a full seven-day plan and a grocery list to match.
A portal that shows your progress
Weight trend, calories and macros against targets, your full training week, an editable food diary, and settings for meal times, split, and rest days. Login is a code by text, no password.
Memory that compounds
Injuries, dislikes, wins, constraints. Nouri distills every conversation into durable notes, so the coaching gets more personal each week instead of repeating itself.
A DAY WITH NOURI
Coaching that shows up before you do.
- 7:00 AM
Nouri: Today's workout, matched to your split, your equipment, and any injury on file.
- 8:00 AM
Nouri: Breakfast with its portions and numbers: what to make and exactly what it adds up to.
- 12:40 PM
You: You send a photo of lunch. Calories and macros get logged automatically.
- 3:15 PM
You: “Knee is tight from yesterday.” You get a swap for tonight's lower body work, in seconds.
- 6:30 PM
Nouri: Dinner, adjusted for what you already ate today.
- Sunday
Nouri: Your week's recap, next week's full plan, and a grocery list.
YOUR COACHYOU
BUILT TO KEEP YOU GOING
For the weeks motivation doesn't show up.
A real call with your coach, every month
Once a month you get a private 1-on-1 call with your coach — progress review, form questions, plan adjustments. A real human on the line, included in your plan.
Streaks and trophies, texted to you
Log a meal, a weigh-in, or reply DONE after a workout and the day counts. Day 1, 7, 14, 30, 60, and 100 each earn a Nouri trophy card sent straight to your phone, and every five pounds toward your goal gets called out too.
One Saturday question shapes your whole week
Saturday evening your coach asks how the week really went: workouts done, meals on plan, what to change. One quick reply, and Sunday's plan is rebuilt around it. No two weeks look the same.
A check-in when you go quiet
Five days without a reply or a log gets you one check-in from your coach, never more than one every two weeks, and never in your first week.
Honest about what it knows
Nouri never claims you did a workout or kept a streak unless you said so or logged it. No fake praise, no guilt.
Reliability you don't have to think about
Failed sends retry automatically and missed hours catch up, so your plan shows up every day.
CHOOSE YOUR COACH
Real coaches, real methods. Nouri delivers them daily.
Every plan comes from a coach's own programming and meal philosophy, delivered in their voice. Pick the one that fits how you want to train.
01
Pick your coach
Each coach brings their own training style and meal philosophy — Nouri delivers it in their voice.
02
Tell us about you
Goals, equipment, injuries, how many meals you eat and when. About two minutes.
03
Your plan arrives
A full week plan the moment you join, and your first daily text the next morning.
WHY NOT A TRAINER OR AN APP
The personal touch of a coach, the consistency of software.
| Personal trainer | Generic fitness apps | Nouri | |
|---|---|---|---|
| Shows up first | One or two sessions a week | Only when you open the app | Texts you every morning |
| Knows your injuries & equipment | Yes | A generic questionnaire | Yes, and never forgets |
| Answers at 9 PM | Maybe tomorrow | A help article | In seconds |
| Food logging | A spreadsheet you abandon | Manual entry, every item | A text or a photo |
| Meals with calories & macros | If you pay for meal plans | You build them yourself | On every meal, every day |
| A real human, regularly | Yes — that's the expensive part | No | A 1-on-1 call with your coach every month |
| What it costs | $200–600 a month | $10–30 for generic content | $69 a month, call included |
PRICING
One subscription. Everything included.
$69/month
One price, everything included — and a real human in the loop: a private 1-on-1 call with your coach every month. 7-day free trial, cancel any time — reply STOP and the texts end immediately.
- A monthly 1-on-1 call with your coach — progress review, plan adjustments, questions
- Daily workout + every meal with portions, calories, and macros
- Unlimited two-way replies and photo food logging
- A new week plan every Sunday, built from your real week
- Progress portal with weight trend, macro charts, and an editable diary
- No app, no equipment requirements, no contract
TRUST & SAFETY
Built like a product you can rely on.
AI, disclosed
You're told up front that daily texts and replies come from your coach's AI line, and the HELP keyword repeats it. Your coach can see every thread and step in personally.
Carrier compliant
Recurring-message consent at signup, STOP and HELP handled instantly, quiet hours respected.
Safety guardrails
No medical advice, no calorie targets below 1,200, no rapid-loss or restrictive patterns. Your injury notes are never overridden.
Payments by Stripe
Card details never touch Nouri. Manage or cancel your subscription any time through Stripe's billing portal — or just text STOP.
FAQ
Questions people ask.
Am I texting a real person?
You're texting your coach's AI line — built from their real programs, meal frameworks, and the way they actually write, and it's disclosed up front. Your coach sees every conversation and can step in personally whenever they want.
What exactly do I get?
A workout text every morning, one to five meal texts at the hours you choose (or a single daily digest), two-way replies all day, photo meal logging, a new weekly plan every Sunday built from your real week, a private portal with progress charts and an editable food diary, and a 1-on-1 call with your coach every month.
How does the monthly call work?
Every month you get a private 1-on-1 call with your coach — a real conversation, not the AI. Use it to review your progress, dig into form or nutrition questions, and reset the plan for the month ahead. Your coach reaches out by text to schedule it at a time that works for you.
Do meals come with calories and macros?
Yes — every meal arrives with its measurements (ounces, cups, grams) and its numbers: calories, protein, carbs, and fat. Your week is built around daily targets derived from your stats and goals, and the Sunday recap shows how you landed against them.
How does photo logging work?
Text a photo of your plate and Nouri estimates the portions, logs calories and macros to your diary, and confirms what it counted. A photo of the scale logs your weigh-in. You can edit any entry in the portal.
Can I change my meal times or how many texts I get?
Yes. The portal lets you set how many meals you eat a day (one to five), when each text arrives, one digest vs. per-meal texts, your targets, training split, and rest days. Login is a code texted to you — no password.
What does it cost, and can I cancel?
$69 a month with a 7-day free trial — daily texts, unlimited replies, photo logging, the portal, and your monthly 1-on-1 coach call all included. Cancel any time: reply STOP to end texts immediately, or manage billing through Stripe's portal (text BILLING for the link).
Do I need to download an app?
No. Everything arrives by text, and your progress portal is a website that logs you in with a code. Nothing to install, nothing to remember to open.
Is this medical advice?
No. Nouri gives general fitness and nutrition coaching, never medical advice, and it's built with guardrails around injuries, eating disorders, and safety. If you have a medical condition, talk to a professional.
Are you a coach? Nouri can deliver your programming in your voice →
Wake up to your plan tomorrow.
Pick your coach tonight, answer a few questions, and your first text — workout, meals, numbers and all — arrives in the morning.